Korea is a vibrant market, with a technology sector that has experienced tremendous growth in the last few decades. As one of today’s top global economies, Seoul is ripe with business opportunity and home to the headquarters of several Fortune 500 companies. Our team focuses on building systematic PR strategies and developing internal educational programs that exceed the expectations of our clients. All of our work is done in the hopes of achieving two main goals: tangible business results for our clients and the growth and happiness of our employees. Key service offerings of our Korea office include communications consulting, media relations, digitally integrated communications and marketing for clients spanning the technology, consumer, healthcare and government sectors.
What is the greatest historical event that took place in your city?
The Korea/Japan FIFA World Cup 2002, which was jointly hosted by two nations and in Asia for the first time. Every Korean gathered for cheering in the street, demonstrating the unique Korean culture to the world. Korea also made it to semi-finals beating strong teams such as Spain and Italy.
Is your city known for any famous movies?
Everyone’s favorite Marvel movie, “Avengers: Age of Ultron.” It was filmed around bridges that stretched across Seoul’s beautiful Han River.
Food most associated with your city:
Fried chicken is the unofficial national food in Korea. Only hot and crispy chicken with a cold beer can calm the fast-moving, city life in Seoul.
“Hurry, Hurry” is a way of life in Seoul and, like New York City, it is a city that never sleeps. With this dynamic and extremely energetic vibe, Seoul has plenty to experience in 24 hours.
First things first, grab a quick bite for breakfast at a café nearby a subway station. Then jump on line 5 and head to Gwanghwamun Station to start your day in central Seoul, north of the Han River. All the historical places are located relatively close to each other, so you have various options to choose from. Gyeongbokgung Palace, one of the most famous Joseon Dynasty’s palaces built in the 1300’s, is a must-do. Walk around the palace to take in Seoul’s long history and the beautiful nature, before leaving through Gwanghwamun gate to see the changing of the royal guard ceremony around 11 a.m.
From there, head to Namdaemun Traditional market for lunch. It is the biggest traditional market in the city, selling everything from clothing to living products. There, you can find practical items for reasonable prices, such as Korean washcloths and beautiful traditional accessories. Once you’ve worked up an appetite from shopping, visit one of the Galchi restaurants located in the vintage street of the market. Galchi, braised hairtail fish in a sweet and spicy pungent sauce, is a popular and authentic local dish that you can only experience while you are visiting Seoul. On the way out, make sure to stop at a food truck to grab a Hotteok, a donut filled with melted cinnamon powder, brown sugar and nuts, a delicious and popular desert.
In the afternoon, visit Bukchon Hanok Village, a traditional neighborhood that lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. You can pick up a map from the information booths that marks eight of the best photo spots in the area, offering the best views of the preserved traditional houses against the backdrop of Seoul’s skyscrapers. Many visitors will walk around wearing rented traditional Korean clothing just for fun.
The last stop for the afternoon is Insadong, located in Anguk Station off of line 3. It is a 700M long shopping district filled with art galleries, antique stores and Korean ceramic stores. After looking around and shopping for souvenirs, stop by a teahouse to relax your feet. Sitting in a quite traditional teahouse and drinking a sweet cinnamon tea, Sujoenggwa will relieve the fatigue from walking around all afternoon.
At this point, you will have experienced enough of the traditional aspects of Seoul. The real fun begins at night. Take a cab to Hongdae station to experience the city’s night life. Taxis in Korea are relatively cheap and trustworthy. However, asking for a receipt is always a good rule of thumb to avoid overpaying. Hongdae is known as the street for youngsters, but anyone can visit and enjoy the lively and spontaneous atmosphere in Hongdae, which is known as one of the trendiest and most crowded spots in Seoul. You can hear people laughing and singing anywhere as you walk by. On the weekends, many talented artists come out to do live busking on the street and it is something you do not want to miss. When in Korea, Korean BBQ is a must, so BBQ is a perfect last supper to end the day in Seoul. Also, do not forget to taste a bottle of Soju, the national sprit of Korea. It is a clear, low-alcohol and distilled liquor enjoyed by every Korean.